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Why must Apple be so awesome?

I was just browsing the Apple website, and I find myself wanting to buy a who load of new Apple products, including the new Quad Xeon 64-Bit Mac Pro computer. Do I need another new computer? Of course not, but it just looks so awesome. Up to 4 hard drives, 2 optical drives, 16GB of RAM and dual 3GHz dual-core processors - who wouldn't want one? According to Apple, there are up to 4.9 million customization options for the Mac Pro. (For information on how the number of combinations in any situation is calculated, see the brilliant theory posted at ryangreenberg.com.)

In addition, Apple recently released a whole new line of MacBooks (replacing the iBook). I saw the new MacBooks first at an event here at UC Berkeley, actually. An Apple rep came to the Cal Summerfest and brought along the new MacBook. I was immediately drawn to it because Apple wisened up and released a model in black. Now, Dell and other PC manufacturers have released black laptops for years, but none as sleek and stylish looking as the new MacBooks.

Apple has also recently released a Sneak Peek at their new Operating System, Leopard, set to be released in 2007. It is designed to take full advantage of the new Intel processors and adds many new features. I usually don't get excited about Operating System upgrades, but some of the new features in Leopard are pretty cool, like Time Machine for backups. Windows hasn't released a new Operating System in how long? Too long. Some might say that Apple releases new Operating Systems too often, but they almost always have significant improvements, not just minor changes. Apple is innovative beyond belief.

Why must Apple be so awesome? They make me want to spend all of my money. Oh yah, that's why they're in business.